1. Integrated Marketing Communications in Rural India
Smith et al. (1999) have defined IMC as "the strategic analysis, choice, implementation and control of all elements of marketing communications which efficiently (best use of resources), economically (minimum costs) and effectively (maximum results) influence transactions between an organization and its existing and potential customers and clients." ... As the IMC strategies should be based on situation analysis and SWOT analysis, a periodical implementation would be significant. ...
- Word Count: 1553
- Approx Pages: 6
- Grade Level: Graduate